C+C Music Factory

by Stephen Thomas Erlewine
C+c Music Factory wasn't really a group -- it was the product of Robert Clivillés and David Cole, two pop-savvy dance producers. In 1989, Clivillés and Cole hired all the singers and created all the tracks for Gonna Make You Sweat, C+c Music Factory's first album. While it was prepackaged, it wasn't necessarily faceless; in Freedom Williams, the producers had a solid, if not original or distinctive, rapper. What was really important to the success of the album was how Clivillés and Cole assembled the tracks, melding hip-hop and club sensibilities to mindlessly catchy pop songs. The three hit singles -- "Gonna Make You Sweat (Everybody Dance Now)," "Here We Go," "Things That Make You Go Hmmmm..." -- were very good pop singles, and all of them were massive hits in early 1991.


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